Colin the Caterpillar
M&S is taking legal action over similarities between its Colin the Caterpillar cake and Aldi’s rival product Cuthbert the Caterpillar.
Both cakes are chocolate sponge rolls with solid chocolate covering, white chocolate faces and sweet decoration. M&S believes its competitor’s product represents a trademark infringement and has filed a claim with the High Court.
The Colin the Caterpillar cake, first introduced in 1990, has spawned multiple spin-off products for M&S (see below), including a female version called Connie the Caterpillar, launched in 2016.
“At M&S we are passionate about creating the highest quality, most innovative food for our customers – whether that is 100% British sourced meat or iconic products like Colin the Caterpillar, Percy Pig and our Glitter Gin Globe,” an M&S spokesperson said.
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M&S favourite Colin the Caterpillar has jumped on the cake jar craze. Inside the new Colin jar, fans will find layers of chocolate sponge, Belgian chocolate sauce, chocolate ganache, milk and white chocolate chips and finished with a Colin the Caterpillar white chocolate face. The retail giant has also introduced raspberry ripple and trillionaire’s cake jars, suitable for on the go or any other occasion. Natalie Tate, lead product developer for M&S Cakes said: These cake jars are absolutely delicious and are perfect for picnics, lunches on the go – or pretty much whenever you need a sweet fix.