By The Grocer2021-04-28T14:40:00+01:00
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
Little Moons has been living that dream ever since its mochi ice cream hit the big time on TikTok, and its success was no accident.
In our recent webinar, we lifted the lid on what went on behind the scenes that allowed the brand to turn social media hype into sales – and what’s next.