The change of name is part of the company s new brand identity which symbolises it becoming an enterprise that invests in and produces more than just vehicles to offer a long range of sustainable mobility solutions
Automaker Kia on Tuesday introduced its new brand positioning in India with focus on transitioning from being just a carmaker to a provider of advanced and eco-friendly mobility solutions.
The company, which is a wholly-owned subsidiary of South Korea s Kia Corporation, introduced a refashioned logo and brand slogan as part of the new brand unveiling.
In the Indian context, the brand slogan “Movement that inspires” represents the company s ambitious plans for leading the future mobility revolution in the country with premium products equipped with unique design and segment-first features, advanced digitised services complemented by one of the largest networks by any new entrant brand in the country.
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Kia Sonet, Seltos to get new brand logo by mid-2021
The Kia Sonet s sales stood at 38,363 units in India in 2020, while the Kia Seltos had sales of 96,932 units in the country during the year.
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UPDATED: January 19, 2021 17:07 IST
Kia will introduce new logo on the Sonet and the Seltos by the middle of this year.
HIGHLIGHTS
The Kia Seltos arrived in India in August 2019.
In 2020, Kia was India s second-largest SUV brand in terms of sales.
Kia had revealed its new corporate logo, which resembles a handwritten signature, earlier this month. The Kia Sonet and the Kia Seltos, which are sold in India, will get the automobile manufacturer s fresh logo by the middle of 2021. However, both the vehicles will continue to sport the signature tiger-nose grille.
Has Kia Axed The Tiger Nose?
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Kiaâs recent logo change heralds a new direction for the company and a new design language too. So what is in store for the beloved tiger nose?
Kia has dropped the ‘Motors’ from its name.
New logo will make its Indian debut towards the middle of the year.
Updated Seltos and Sonet to receive the new logo.
Showrooms too will be updated for a more premium experience.
New design language to be unveiled in a few weeks.
Kia’s new logo is just the tip of the change-berg that has popped up in Seoul. Alongside the new rising line design for the logo, the company is crafting a more powerful and meaningful existence for our future.