Dive Brief:
Walmart is planning its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain s Spring Shop-Along: Beauty Edition will let viewers order products directly from Walmart s TikTok channel starting at 9 p.m. ET on March 11, per a company blog post.
L Oréal s Maybelline and NYX Cosmetics brands, Bliss, The Lip Bar, Kim Kimble and Marc Jacobs fragrances will be among those demonstrated by creators during the 60-minute interactive tutorial. Creators including Gabby Morrison, who has 3.5 million followers on TikTok, will demonstrate their favorite beauty products from Walmart as they share their skincare, makeup and hair routines and offer tutorials on popular trends.
Dive Brief:
Ikea created a digital card game for Instagram Stories that addresses gender inequality in household work, an issue exacerbated by the coronavirus pandemic, according to an announcement.
Dropping in conjunction with International Women s Day, FiftyFifty was developed with relationship expert Jennie Miller and designed to inspire honest conversations between couples, housemates, friends and co-workers. The game s concept stems from findings that women are doing up to three times as much unpaid care and domestic duties as men amid the health crisis.
Ikea is promoting the launch through a partnership with Swedish singer and activist Zara Larsson, who appears in a YouTube video explaining FiftyFifty. The effort tries to make a pressing, thorny social issue more accessible through social media gamification.
Brillmindz Technologies:
Brillmindz was founded in 2011 and is one of the most trusted companies in web and custom software development. With the ever-developing digital age, their effort is more to make significant app innovations from which their company will be noticed by their target audience. Brillmindz has delivered 400+ Web Applications with 150+ Apps and Games in Android, iOS, BlackBerry, and Windows, etc.
Consagous Technologies:
Consagous Technologies is one of the promising companies for the production of mobile applications, responsible for supplying its customers around the world with cutting-edge IT solutions. With other offices in Australia, Mexico, the USA, and the UAE, it is based in India. It offers IT-related services, including Mobile App Creation, Web Development, Business solutions, Cloud solutions, UI/UX design, QA testing, and IT consulting.
Dive Brief:
Best Buy Health has released multiple health and safety tools for older adults via Apple Watch, the company announced Wednesday.
To access Lively Health & Safety Services on an Apple Watch, users must have the Lively app and a Lively Health & Safety Plan. The Preferred Health & Safety package has various features, including: Urgent Response, which connects customers with agents to assist in emergencies; Urgent Care, which lets users speak to a registered nurse or board-certified doctor without an appointment at any time; and the GreatCall Link app, which notifies loved ones in a crisis and provides updates regarding the device.