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Mobile Commerce Market Analysis, Strategic Assessment, Trend Outlook and Bussiness Opportunities 2021-2026
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High-touch services uniquely found in beauty stores like rows of concealers, eye shadows and lipsticks for customers to swatch on the back of their hands now sit empty to prevent the possible spread of the coronavirus on surface areas.
Much like last year, though, customers can still buy and try on makeup. But, in true pandemic fashion, it s done through their mobile devices thanks to augmented reality features. The use of AI and AR in beauty has, all of a sudden, become a much more kind of relevant topic, said Marjolein Jonker, manager in the consumer practice of Kearney, a global strategy and management consulting firm. Now that brands have increased their online penetration, they have to rethink the way they approach consumer engagement, she said.
Dive Brief:
BitPay, a Bitcoin and cryptocurrency payment provider, announced that U.S. cardholders can add their BitPay Prepaid Mastercard to Apple Wallet, making it more convenient to purchase everyday items using the cryptocurrency payment service, according to a Friday press release.
BitPay Prepaid Mastercard holders can use Apple Pay to make in-store, in-app and online transactions, per the release. The company also said it will begin supporting Google Pay and Samsung Pay later this quarter.
BitPay customers who haven t received their plastic card can add their virtual card to their Apple Wallet through the BitPay Wallet app, the press release said.
Mobile Wallet and Payment Technologies Market is Booming Worldwide
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Dive Brief:
Perfect Corp. has moved beyond its usual beauty space and developed software that creates augmented reality 3D glasses from product imagery. The technology allows wearers to try on glasses virtually from online product catalogs, according to the company s Tuesday announcement.
Perfect Corp. s software uses three product images to generate a live camera 3D virtual rendering. The tool enables brands to add reflections to lenses to improve the products aesthetics and create an interactive experience for customers, the company said.
The technology is available through desktop and mobile web browsers, per the company announcement.
Dive Insight:
Perfect Corp. s rollout of eyewear try-on tools is a departure from its usual virtual beauty tools. The new feature also comes as the company raised $50 million in Series C funding last month to expand its AI technologies.
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