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Dive Brief:
As the importance of virtual try-on continues to grow with the rise of e-commerce, nail brand Essie has partnered with ModiFace to create Essie on-hand, a virtual try-on salon that lets users test Essie nail polishes, the company announced on Friday.
Using camera technology, the web-based tool virtually applies polish on users hands by tracking nail shape and movement of fingers through the back-facing camera. The tool s AR application and color depiction allow users to visualize how the Essie nail polish shade will appear on them, the company said.
Customers can try 75 gel couture shades with the tool. Once users find a shade they like, they can purchase the product from the website without downloading the app, per the press release.
Dive Brief:
BJ s Wholesale Club has released new features on its app to simplify the consumer shopping experience, the company announced on Tuesday.
The BJ s app homepage now allows users to reorder their previous purchases, use digital coupons and access its delivery and pickup options. The retailer offers same-day delivery, buy online pick up in-store and curbside pickup, the company said.
Members can create grocery lists in the app, find local club locations, view BJ s Gas prices and check in to pick up a curbside order. The retailer also added an improved search and scan function, personalized product recommendations and enhanced navigation to find products and discounts, per the press release.