Duty Free Global to represent new Legacy Brands rum into travel retail
Mob33 is inspired by the Prohibition era
Duty Free Global is to represent
Mob33,
Legacy Brands’ new rum launch, into travel retail.
Mob33 is inspired by the antics of the characters born of the Prohibition era, taking a playful view rather than the harsh reality of the criminal goings in the 20s and 30s, celebrating the end of the era with a Golden Rum as its first player in the category.
Mob33 Gold Heist is a blend of 5, 3 and 2-year-old Latin American and Caribbean Golden Rums.
Distilled using ‘pot & column’ stills with no added sugar, additives or colouring, Gold Heist is vegan-friendly, GMO-free and has been aged in ex-bourbon oak casks.
Legacy Brands is committed to making the Mob33 brand a success in Global Travel Retail.
Duty Free Global is to represent Mob33, the new gold heist premium rum launched by Legacy Brands in travel retail.
Inspired by peopleâs antics during the Prohibition area, Mob33 is a blend of five, three and two-year-old Latin American and Caribbean golden rums. All rums have no added sugar, additives or colouring and are distilled using âpot and columnâ stills.
Gary Squire, CEO, Legacy Brands said: âWe are committed to making the Mob33 brand a success in the Global Travel Retail sector. Gold Heist is a premium, accessible rum, aimed at millennial and open-minded consumers who want to satisfy their inquisitive nature.
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