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Is Levi Strauss the next Nike?
The pandemic has accelerated the casualisation of the workplace, since all one has to do is look smart from the waist up in a Zoom meeting: Keith McLachlan from Integral Asset Management. 09:31
SIMON BROWN: I’m chatting now with Keith McLachlan, an investment officer at Integral Asset Management. Keith, I appreciate the early morning time to talk about your offshore portfolio, rather than the local one. A stock that you’ve been putting into that portfolio is Levi Strauss & Co. There are lots of angles on it. The first part, I suppose, frankly, is less formal wear. It’s not just that we’ve been stuck at home, it’s that we’re probably going to be wearing more jeans going forward, and it’s a really astounding stat that you’ve found: a third of Americans have changed their waist size during the pandemic.Â
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