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Bazaarvoice hires former Coupa RVP, David McIntosh, to bolster business growth in EMEA
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Why Austin Is Becoming the New American Tech Hub
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Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
Carolyn Lyden on May 10, 2021 at 10:00 am
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Good morning, Marketers, and what do you think of testing in the age of automation?
I sat in on the #PPCChat Twitter Spaces conversation last Friday for a while (and lurked on the Twitter chat earlier in the week too) where paid search experts discussed how automation has affected their testing strategies and plans. When it comes to testing in automation environments in both Google Ads and Microsoft Advertising, common complaints include muddy data, less visibility and control over tests, and more difficult implementations.
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
Chris Wood on May 7, 2021 at 9:39 am
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Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic.
For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic.
Their success in capturing and distributing customer reviews has also resulted in them selling approximately 8 million iFLY Smart Kits low-cost bundles containing rubber gloves, wipes and other items that aid in the safety and comfort of air travelers.
As UGC gets a pandemic bump, brands need to leverage customer content now
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