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Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work) Carolyn Lyden on May 10, 2021 at 10:00 am Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you think of testing in the age of automation? I sat in on the #PPCChat Twitter Spaces conversation last Friday for a while (and lurked on the Twitter chat earlier in the week too) where paid search experts discussed how automation has affected their testing strategies and plans. When it comes to testing in automation environments in both Google Ads and Microsoft Advertising, common complaints include muddy data, less visibility and control over tests, and more difficult implementations.

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