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The kids, parents, and family market intelligence unit, The Insights Family has partnered with the national children’s charity, Starlight in a move to better understand UK families and modernise and improve the hospital experience for children.
The partnership was formed after new The Insights Family data helped enable Starlight to affirm its new strategic changes and shine a light on areas to focus on. The organisation, which focuses on improving the experiences of children in hospital, used The Insights Family to help further understand UK families’ attitudes, behaviours, and consumption patterns.
The pair also worked together to better understand what matters to children when it comes to technology, as well as helping to cement the charity’s new strategy. Working with The Insights Family team, Starlight was able to understand the nuanced difference of kids at different age ranges.
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The kids, parents, and family market intelligence unit, The Insights Family has partnered with the national children’s charity, Starlight in a move to better understand UK families and modernise and improve the hospital experience for children.
The partnership was formed after new The Insights Family data helped enable Starlight to affirm its new strategic changes and shine a light on areas to focus on. The organisation, which focuses on improving the experiences of children in hospital, used The Insights Family to help further understand UK families’ attitudes, behaviours, and consumption patterns.
The pair also worked together to better understand what matters to children when it comes to technology, as well as helping to cement the charity’s new strategy. Working with The Insights Family team, Starlight was able to understand the nuanced difference of kids at different age ranges.