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A pair of former Vines Group colleagues have partnered with GForces to launch a dedicated used electric vehicle (EV) marketing platform called JustGoEV.
Officially launched today (May 25), the newly-created platform already claims to have over 3,000 hybrids, plug-in hybrids (PHEV) and EVs listed online and is seeking growth with car retailers looking to add exposure for their alternative fuel vehicle (AFV) stock.
JustGoEV said that it aims to offer a simplified buying process “without having to filter through thousands of internal combustion vehicles”, while boosting online engagement through video and editorial content.
The new platform is the brainchild of former Vines Group BMW colleagues Jack Woodgate and Joe Worsfold, who developed the venture with the strategic support of automotive marketing expert Ben Caspary.
Caterham va proposer une Seven électrique - actualité automobile
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Caterham is looking for the right recipe to electrify the Seven
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Caterham Super Seven 1600 review: old-fashioned values
(Caterham Cars)
In hindsight, driving up the M1 with both the roof and doors removed wasn’t a genius idea. It was sunny when I left London, but now the clouds have congealed and a steady drizzle is blasting my scalp at 60mph.
Stretching and poppering the canvas roof into place will take at least five minutes – and besides, there is nowhere to stop. My only option, it seems, is to outrun the rain.
Yep, it transpires that if you drive at the legal limit – or, umm, slightly beyond – in a Caterham Seven, light rain will simply skim over your head and you stay dry. Until you’re forced to slow down for 50mph average speed cameras, that is…
Caterham 620S Caterham
In what seems like a perpetual game of Pass the Parcel, the company of Caterham Cars has found itself with a new owner. This time, it’s the crew at Japan-headquartered automotive group VT Holdings who have snatched the keys.
The acquisition took place on March 31 but was only recently made public through official channels.
Caterham joins a group led by Chief Executive Kazuho Takahashi, who’s raced competitively in the likes of Super GT and JGTC series for the better part of two decades. With a gearhead like that at the helm, it seems there’s no danger of a Caterham SUV any time soon. This is a very good thing.