June 10 2021, 3:05 pm | BY Ricki Green | No Comments
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance.
Teaming up with queer screen culture non-for-profit Sissy Studios, TABOO and PUSH, Champion Australia worked collaboratively on the ideation, campaign strategy and rollout, while the design was created by Champion Australia’s leading internal team.
Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic reverse weave hoodies, bucket hats, caps and socks.
Wine Victoria connects wine lovers to the best of their backyard via Taboo
May 4, 2021 10:17
The first creative work by Taboo for the state-wide industry body, Wine Victoria, helps consumers find the perfect wine for any occasion.
The announcement:
Following a competitive pitch in 2020, Wine Victoria has launched Behind the Vines, an integrated campaign and digital platform via TABOO, to support the local wine industry after a devastating year.
In an effort to support the Victorian wine sector, Behind the Vines, a digitally-driven campaign has launched to provide a definitive destination for consumers to discover, connect and buy the very best of Victorian wines, direct from over 700 Victorian wineries.
May 3 2021, 3:17 pm | BY Ricki Green | No Comments
Following a competitive pitch in 2020, Wine Victoria has launched Behind the Vines, an integrated campaign and digital platform via TABOO, to support the local wine industry after a devastating year.
In an effort to support the Victorian wine sector, Behind the Vines, a digitally-driven campaign has launched to provide a definitive destination for consumers to discover, connect and buy the very best of Victorian wines, direct from over 700 Victorian wineries.
The hero of the campaign is a digital directory that customises recommendations for consumers based on preferences of flavour, style and winery practices, to help drinkers discover new wineries.