June 10 2021, 3:05 pm | BY Ricki Green | No Comments
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and- New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance.
Teaming up with queer screen culture non-for-profit Sissy Studios, TABOO and PUSH, Champion Australia worked collaboratively on the ideation, campaign strategy and rollout, while the design was created by Champion Australia’s leading internal team.
Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic reverse weave hoodies, bucket hats, caps and socks.