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Wine Victoria connects wine lovers to the best of their backyard via Taboo
May 4, 2021 10:17
The first creative work by Taboo for the state-wide industry body, Wine Victoria, helps consumers find the perfect wine for any occasion.
The announcement:
Following a competitive pitch in 2020, Wine Victoria has launched Behind the Vines, an integrated campaign and digital platform via TABOO, to support the local wine industry after a devastating year.
In an effort to support the Victorian wine sector, Behind the Vines, a digitally-driven campaign has launched to provide a definitive destination for consumers to discover, connect and buy the very best of Victorian wines, direct from over 700 Victorian wineries.
May 3 2021, 3:17 pm | BY Ricki Green | No Comments
Following a competitive pitch in 2020, Wine Victoria has launched Behind the Vines, an integrated campaign and digital platform via TABOO, to support the local wine industry after a devastating year.
In an effort to support the Victorian wine sector, Behind the Vines, a digitally-driven campaign has launched to provide a definitive destination for consumers to discover, connect and buy the very best of Victorian wines, direct from over 700 Victorian wineries.
The hero of the campaign is a digital directory that customises recommendations for consumers based on preferences of flavour, style and winery practices, to help drinkers discover new wineries.