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Melbourne Storm announces partnership with Carsales
April 1, 2021 4:23
NRL team Melbourne Storm has announced a partnership with automotive brand Carsales.
The announcement:
Australia’s go-to for
Everything You Auto Know, located only a short distance from Melbourne Storm’s headquarters, has signed on as a new premium partner of the reigning NRL premiers.
Carsales will take up the sought after sleeve position on Storm’s playing jerseys for the 2021 season as part of the partnership announced today at Melbourne’s final training session ahead of the blockbuster Good Friday clash with Brisbane at AAMI Park.
The Carsales branding will be prominent on Storm players’ jerseys, training gear, ground signage and during Melbourne Storm home games.
Why carsales leant into trust in its new brand positioning
The car trading platform found what it needed internally to develop its new mantra in a long-term project to extend its brand positioning
Online auto trading platform, carsales, has launched its new brand platform with the tagline ‘Everything You Auto Know’, leaning into its role as a trusted place for car sales and extending that into deeper vehicle buying, comparison and valuation advice.
“We’ve been innovating and stretching beyond just being a car classifieds site to provide a far richer experience but up until now we haven’t been able to communicate that,” carsales CMO, Kellie Cordner, told
February 22, 2021 1:27
Carsales has launched its new ‘Everything You Auto Know’ brand positioning, with a view to reinforce its market-leading status, partnering with creative agency BMF for the ad campaign.
The campaign, which launched nationally overnight with a new TVC ‘Grandma’s Hands’, highlights Carsales as Australia’s most trusted place to buy, sell, and be the go-to resource for everything cars.
The clip features two grandmas driving down a country road, carefree and enjoying a Bill Withers tune.
CMO Kellie Cordner said Carsales is “uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.
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