Buying a car is a big commitment, and there are a lot of things to think about. Rego, insurance, maintenance and even finding the right person to maintain
Why carsales leant into trust in its new brand positioning
The car trading platform found what it needed internally to develop its new mantra in a long-term project to extend its brand positioning
Online auto trading platform, carsales, has launched its new brand platform with the tagline ‘Everything You Auto Know’, leaning into its role as a trusted place for car sales and extending that into deeper vehicle buying, comparison and valuation advice.
“We’ve been innovating and stretching beyond just being a car classifieds site to provide a far richer experience but up until now we haven’t been able to communicate that,” carsales CMO, Kellie Cordner, told
February 22 2021, 9:30 am | BY Ricki Green | 23 Comments
carsales loves cars – shamelessly so… and has launched its new brand repositioning via BMF to reinforce its market leadership via Everything You Auto Know.
carsales partnered with BMF to bring its knowledge and passion for the automotive category to life with a creative flare set to resonate with all Australians and start to shift the reputation of Australia’s most trusted place to buy and sell to be the go-to for everything cars.
The first phase of this campaign launched nationally last night with carsales’ new TVC “Grandma’s Hands.”
Says Kellie Cordner, chief marketing officer, carsales: “With our category expertise, product innovation and brand trust, carsales is uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.