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UM UK Creates Inclusive Media Brand Directory for Ad Spend

The Big Issue, Channel 4, The Guardian and Hearst feature in the directory UM U.K. has started a drive to identify quality media outlets supporting minorities to spend media budgets Courtesy um 5 hours ago The Guardian, Channel 4, Gay Times, Hearst, The Big Issue, Amaliah, Gal-dem and Attitude are among media that equality-conscious ad spenders may choose to create a Better World. They are all included in a directory of news outlets under the masthead The Better World Marketplace and Partner Directory, which was set up by media agency UM U.K. to help brands invest in ad spending that supports better reporting about equality.

Channel Bakers Grew its Workforce by 50% in 2020

Channel Bakers Grew its Workforce by 50% in 2020 Global eCommerce Agency Generates 12-to-1 Return on Ad Spend for its Clients News provided by Share this article Share this article ANAHEIM, Calif., Feb. 17, 2021 /PRNewswire/  Channel Bakers, a global eCommerce agency, grew its worldwide workforce over 50% in 2020, bringing 61 new employees onboard. Despite worldwide economic impacts from the pandemic, the agency achieved year-over-year growth in each of its key markets and accomplished regional expansion goals. Our brand is about focusing on new ways to help people, founder and CEO Joshua Kreitzer said. Last year we saw more than 145 million consumers shopping online for the first time ever in response to social distancing measures. The shift to shopping online has accelerated the need for brands to transform their go-to-market strategy and overall brand experience into measurable digital platforms.

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