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Google s delayed the death of cookies – don t wait for it to solve your marketing problems
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Google delays death of cookie after pushback from brands
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1 day ago
Google’s proposal to replace cookies with FLoC (Federated Learning of Cohorts) has gone down like a lead balloon and has met opposition from all quarters, and leading to the company announcing plans to postpone its implementation.
In a blog post Google said they “need to move at a responsible pace” to “allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services.”
Google now plans to deploy FLoC to browsers in late 2022, and then phase out support for 3rd party cookies in late 2023, over a 3 month period.
Google Third-Party Cookies in Chrome to be Removed in 2023 | Why the Delay?
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Google Chrome
Google is known for tracking everything you do. Google can track and store your location history, web and app activity, shopping habits and more. This invasion of privacy extends into Googleâs Chrome browser. Tap or click here for five Google changes you should know about.
Think youâre safe in Incognito Mode? Google can still collect and sell your data.
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While Google recently announced that it would ban cross-site cookie tracking, it implemented its own tracker called the Federated Learning of Cohorts, or FLoC. This software runs in your browserâs background and groups you with people who it thinks share your interests. Visit amifloced.org to see if youâre part of the trial.