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PHOTO: Eric BVD Google made some announcements that marketers should take note at its Google I/O developer’s conference last week. The announcements include advancements from the search engine giant in the arenas of AI and machine learning, search engines, connecting users with apps and ecommerce and shopping. Let’s dive into some of the updates in more detail. LaMDA Brings Search Changes for Marketers Google unveiled LaMDA, short for “Language Model for Dialogue Applications,” a machine learning model designed for dialogue and built on Transformer, a neural network architecture that Google invented and open-sourced. “We think that this early-stage research could unlock more natural ways of interacting with technology and entirely new categories of helpful applications,” Google researchers noted in an I/O blog. “Human conversations are surprisingly complex. They’re grounded in concepts we’ve learned throughout our lives; are compos

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