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Google expands ways to reach new and returning app users and update in-app event tracking

Google expands ways to reach new and returning app users and update in-app event tracking New features help app developers and marketers work together better too. Carolyn Lyden on May 20, 2021 at 10:58 am As the app market continues to grow, standing out in the app store is getting harder. New features announced by Google today aim to help app developers reach new users, understand data and insights to improve performance, and keep people coming back to the apps they love. App campaigns coming to desktop in June. Many developers and app marketers reach new audiences with app campaigns in Search, YouTube, Play, Discover. Starting in June, Google is expanding the reach of App campaigns on Android to users in the desktop versions of Google.com and the Google Display Network. 

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising

Share: Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising houses two main assets. The first is the Microsoft Search Network, which sees 14.6 billion monthly searches globally across nearly 700 million unique users. The network now has roughly 14% of desktop search market share across the world and 37% of PC market share, which covers desktop and tablets, in the US.

Roger West Creative & Code Names Tim Peyton Director of Digital Strategy

Roger West Creative & Code Names Tim Peyton Director of Digital Strategy News provided by Share this article Share this article TAMPA, Fla., May 3, 2021 /PRNewswire/ Roger West Creative & Code (www.rogerwest.com), an award-winning digital marketing agency, has named Tim Peyton Director of Digital Strategy. Peyton has more than 10 years of digital marketing and data analytics experience and fills a critical agency role to meet growing client demand for paid media and lead generation services. Tim Peyton, Director of Digital Strategy, Roger West Creative & Code Peyton will be responsible for the strategy, management and execution of the agency s paid and organic digital marketing offerings, working across multiple technologies and media channels to drive qualified leads and ROI for Roger West s clients. His expertise includes SEO/SEM, Programmatic display, paid search and social advertising, as well as campaign planning, testing and reporting.

Warming Up to Kids Books Publisher Puppy Dogs & Ice Cream

Warming Up to Kids Books Publisher Puppy Dogs & Ice Cream
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Какими будут первые смарт-часы Google

Какими будут первые смарт-часы Google
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