PHOTO:
Eric BVD
Google made some announcements that marketers should take note at its Google I/O developerâs conference last week. The announcements include advancements from the search engine giant in the arenas of AI and machine learning, search engines, connecting users with apps and ecommerce and shopping.
Letâs dive into some of the updates in more detail.
LaMDA Brings Search Changes for Marketers
Google unveiled LaMDA, short for âLanguage Model for Dialogue Applications,â a machine learning model designed for dialogue and built on Transformer, a neural network architecture that Google invented and open-sourced.
âWe think that this early-stage research could unlock more natural ways of interacting with technology and entirely new categories of helpful applications,â Google researchers noted in an I/O blog. âHuman conversations are surprisingly complex. Theyâre grounded in concepts weâve learned throughout our lives; are compos