Should Westpac change its name? Marketing expert responds
2 Apr, 2021 02:00 AM
4 minutes to read
The Westpac brand could disappear in New Zealand in the future. Photo / Getty Images
Westpac s recent announcement to the sharemarket that it was mulling the sale of its New Zealand arm could lead to the disappearance of one of the most recognisable brands in the local market. This according to MinterEllisonRuddWatts partner Kate Lane, who noted in her commentary last week that, while not inevitable, it seems likely the demerger might result in renaming and rebranding of Westpac New Zealand.
Whether this comes to fruition will depend on numerous factors, not least the demands of the Australian arm of the business, which will ultimately retain control of the brand s intellectual property.
SCREENSHOT
The Government has spent more than $1.3 million on Covid-19 advertising in the two weeks since February 14.
The $1.3 million the Government has spent on Covid-19 advertising since the resurgence of community cases two weeks ago may have missed the people at the centre of the outbreak, a marketing expert says. Covid-19 messaging has been slammed as irrelevant to young people and non-English speakers despite the latest Auckland cluster being based around a high school in an area with a large population of diverse ethnic communities. The bulk of the $1.34m spent on Covid-19 advertising since February 14 had been allocated to radio, with $500,000 for English-speaking stations and an additional $118,000 for non-English radio stations.
Govt spent $1 3m on Covid-19 adverts in two weeks, but did it miss the mark? stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.