Meet the team behind Fevicolâs stickily viral Cristiano Ronaldo post
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From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.
âDonât directly jump to the idea⦠Whatâs the story and what all different angles can we takeâ¦â remarks Puru Agarwal, creative lead of full-service agency Schbang on the brainstorming for its now-viral Fevicol post on the Cristiano Ronaldo and Coca-Cola saga.
The Portuguese football team s captain moved a couple of the beverage s bottles off the desk before he sat down for a press conference. He then went on to hold up a bottle of water and mouthed the word âaguaâ, which is Portuguese for water.
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By Stephanie Kanowitz
Apr 22, 2021
The Indiana Transportation Department (INDOT) is applying machine learning (ML) to project bundling to maximize cost savings and reduce the time it takes to create bundles from a week to minutes.
Transportation engineers typically group infrastructure construction projects into bundles to gain efficiencies in contracting and project management, minimize infrastructure disruption and achieve economies of scale. Bundles are created from similar projects – bridge projects, freeway lighting installations or safety improvements – or from a variety of types of work in a specific location. Bundling is complex, manual, subjective process, with engineers usually working from maps and spreadsheets.