Meet the team behind Fevicolâs stickily viral Cristiano Ronaldo post
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From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.
âDonât directly jump to the idea⦠Whatâs the story and what all different angles can we takeâ¦â remarks Puru Agarwal, creative lead of full-service agency Schbang on the brainstorming for its now-viral Fevicol post on the Cristiano Ronaldo and Coca-Cola saga.
The Portuguese football team s captain moved a couple of the beverage s bottles off the desk before he sat down for a press conference. He then went on to hold up a bottle of water and mouthed the word âaguaâ, which is Portuguese for water.