Bombay Shaving Company has carved a niche in the mens grooming space through its product categories, reach, and brand-recall value. The company is also pushing its offline presence through the distribution muscle of its investors — Colgate-Palmolive and Reckitt Benckiser. However, competing with FMCG behemoth P&Gs Gillette is not an easy task.
Bombay Shaving to launch the #FlexYourAwesome campaign
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Indian s advertising council wants online influencers to clearly label promotional posts
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