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Packing for a trip can be a daunting prospect. How do you justify the contents of a travel-friendly makeup bag without compromising on your go-to beauty regime? Or filter out products the ones you’re compelled to deem ‘obsolete’ because you cannot afford to saturate your bag any more than you already have?
We’ve all been there: distilling, refining, and condensing our routines into the scope of a bag that teeters at precipice of snapping. And it’s not long before you figure out the convenience of assembling a travel-size version of your favourite product into your drill, and liberating your make-up pouch of all that unnecessary weight.
As brands invest in own e-commerce channels, will they rival platforms that rescued them?
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What happens when brands, thanks to the e-commerce explosion during COVID, begin to rival e-commerce players with their own platforms?
The inaugural session of afaqs! CMO Week looked at the e-commerce story. In the darkest hour of 2020, e-commerce found many first-time users. Now, as brands invest in their own e-commerce channels, will they rival the very platforms that rescued them?
Sreekant Khandekar, co-founder and director, afaqs!, moderated the session. The panel included:
Anand Narang, Bata India
Navin Shenoy, Viacom18
Sumit Sonal, Xiaomi
Khandekar kicked off the session by stating the now universal fact that COVID has affected large parts of the economy, but âthere have been a few bright spots, and e-commerce has been one of them.â
Get ready for âCMO Weekâ: marketing lessons from 2020
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What have marketers across categories like e-commerce, edtech, FMCG, auto, etc., learnt in 2020? Weâre asking them at CMO Week, from December 14-17.
2020 has been a rather interesting year⦠a year no marketer, advertiser or brand had prepared for. As we near the end of it, we, at afaqs!, are excited to know what lessons the top names in the marketing fraternity have learnt this year, and the wisdom they have acquired as they enter the new year (2021).
Yes⦠all this will happen over a week-long conference â âCMO Weekâ.
We are glad to share that our âAll Weekâ webinar initiative has been very well-received by the media, marketing and advertising fraternity. afaqs! has so far held three series of themed e-conversations at the same time, every day, for an entire week, under this umbrella. These include Television Week, Digipub Week and Languages Week.