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Consumers have embraced e-commerce in ever-increasing numbers since the Covid-19 pandemic hit, with online shopping surging in popularity, a new survey noted.
The poll, by credit card giant Visa, identified many fresh faces here joining the pool of online shoppers, with 31 per cent of respondents saying they had shopped online for the first time during the pandemic.
Seventy-four per cent of local consumers said they were making purchases online more often.
The move online was because of the circuit breaker, safe distancing measures and personal safety concerns amid the pandemic, noted the study of 1,000 Singaporeans aged 18 to 65 conducted last September.
SINGAPORE (THE BUSINESS TIMES) - Nearly three in four (74 per cent) consumers in Singapore are shopping online more frequently as a result of the Covid-19 pandemic, a Visa study showed. One-third (31 per cent) of Singaporeans also made an online purchase for the first time.
This change in behaviour is due to the nationwide lockdown, safe distancing measures and personal safety concerns prompted by the pandemic.
Conducted in September last year, the study of 1,000 Singaporeans aged 18 to 65 found that consumers are more inclined to shop at online destinations such as large marketplaces (45 per cent), local businesses (31 per cent) and home-based businesses (31 per cent).