Finding the balance between privacy and personalisation
A panel of industry leaders discussed the challenges of achieving meaningful personalisation while meeting the coming regulatory and technical privacy restrictions
Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.
Speaking at a Verizon Media panel this week, Verizon Media A/NZ head of data, Dan Richardson, said
impending restrictions with third-party cookies and device IDs along with privacy regulations are creating challenging headwinds for marketers. Richardson was one of several industry leaders from across the advertising ecosystem participating in the online event this week focused on digital advertising and identity management.
Local girl scouts have been challenged to Bling their Drive-Thru Booths which, for you the consumer, means not even having to get out of your car to quell that cookie craving.
Local girl scouts have been challenged to Bling their Drive-Thru Booths which, for you the consumer, means not even having to get out of your car to quell that cookie craving.
In this episode of CX Decoded, do you really want to live in a cookie-less world? Digitally, anyway, thatâs the reality for marketers.
The impending demise of the third-party cookie will take one big bite out of a marketerâs tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites.
But itâs a new world when it comes to data privacy. And the tech giants are taking action. Apple and Google are making moves to support the termination of this type of data tracking on the web.
Feb 23, 2021
This past weekend while walking into a store and purchased multiple boxes of Girl Scout Cookies, and couple extra boxes of Peanut Butter Patties (so I could put in the freezer and save for later!
If you can t get enough of the Girl Scout Cookies you can now wear them! K-Swiss just teamed up with the Girl Scouts to release a line of cookie sneakers.
There are three different shoes: Green and brown shoes based on Thin Mint, fuzzy orange and purple shoes for Coconut Caramel cookies, and tan and bright blue shoes for the Trefoils shortbread cookies, according to