WPP has launched a new data business, just as Apple’s latest OS update threatens to change the nature of digital advertising
Ad giant WPP has announced the launch of a new global data company, Choreograph, bringing together specialist data units from GroupM and Wunderman Thompson.
The new company will focus on ”helping clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape,” according to a statement from WPP.
As third-party-based data solutions become less tenable, first-party data has grown in importance for publishers, brands and agencies.
WPP Launches Global Data Company: Choreograph
WPP (NYSE: WPP)
today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.
Choreograph s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph s role is to orchestrate and integrate
Hires, Wins & Business 9 Add to collection
Choreograph delivers a privacy-first approach to customer data amid changing market dynamics
WPP today announces Choreograph, a new global data company, to help clients realise the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.
Choreograph’s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph’s role is to orchestrate and integrate data
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Copenhagen-based Cardlay offers a first-of-its-kind turnkey platform with digital services and go-to-market program designed for financial services providers, banks and corporations.
MIAMI, April 27, 2021 /PRNewswire/ Global PayTech Ventures (GPT) today announced its recent investment in Cardlay whose cloud-native platform is the first all-in-one payment platform and API to connect critical components of the payments value chain. Cardlay s global cloud infrastructure enables real-time card issuance/management and other white label front-end payment services at scale.
Javier Perez, Founder and Managing Partner of GPT and recently appointed Vice Chairman of Cardlay s Board said, We re excited about Cardlay because their unique platform provides massive value to their customers worldwide - banks, companies, and their cardholders. Cardlay provides a real-time overview of transactions, and expenditures, complete visibility and optimization in all processes and this integration i
WPP launches global data consultancy
WPP Choreograph will pull data and technology resources from across the holding company to create privacy-focused solutions for clients.
by Alison Weissbrot, Campaign
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