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DFS & Helena Rubinstein collaborate for premium event in Macau
DFS and
Macau.
The star of the show was Helena Rubinstein’s Re-Plasty age recovery knight cream, commonly known as the ‘black bandage’. 100 VIPs were invited by DFS to the two-day event which “reimagined a traveller’s beauty journey through premium, personalised and digitised services”.
On arrival at the
DFS Prestige Lounge in
T Galleria by DFS, Macau, guests were greeted by a personal butler and given access to personalised services including a 20-minute DIY scent diffuser class and 1-minute hand massage.
“As one of the fastest growing top tier skincare brands in China, we are excited for our customers to explore Helena Rubinstein through the personalised format of The Black Bandage Discovery which is sure to delight and impress even the most discerning of beauty lovers,” said
Thursday, 15 April 2021 16:29
Helena Rubinstein and DFS Group unveiled The Black Bandage Discovery at a VIP event in Macau.
Helena Rubinstein Travel Retail Asia Pacific partnered with DFS Group to kick-off The Black Bandage Discovery ultra-premium VIP event in Macau.
With exclusive invitations sent to approximately 100 VIPs from DFS, the event reimagined a travellerâs beauty journey through premium, personalised and digitised services.
The exclusive Black Bandage Discovery environment offered a range of personalised experiences for travellers in Macau.
Greeted by personal butlers, guests immersed themselves at the Laclinic Laboratory to discover the four Re-Plasty signature prescriptions targeted to address four different skin concerns.
DFS launches Lunar New Year campaign with offers, activations and online activities
The Year of the Ox campaign will be available at select T Galleria locations and online
DFS Group has kicked off its
Lunar New Year celebrations with a series of exclusive offers, in-store activations and interactive online activities.
The retailer is offering a curated list of products across DFS’ luxury pillars
Beauty and
Jewelry.
DFS is also broadcasting a livestream event on 9 February at 7pm (UTC+80:00) for special offers and exclusive products from Chopard, Hennessy and more.
It will also host a range of activities in-store for customers to experience local traditions including lion dances, visits from the “God of Prosperity” and “lucky” red packets as well as special promotions and games for a chance to win prizes.