Thursday, 15 April 2021 16:29
Helena Rubinstein and DFS Group unveiled The Black Bandage Discovery at a VIP event in Macau.
Helena Rubinstein Travel Retail Asia Pacific partnered with DFS Group to kick-off The Black Bandage Discovery ultra-premium VIP event in Macau.
With exclusive invitations sent to approximately 100 VIPs from DFS, the event reimagined a travellerâs beauty journey through premium, personalised and digitised services.
The exclusive Black Bandage Discovery environment offered a range of personalised experiences for travellers in Macau.
Greeted by personal butlers, guests immersed themselves at the Laclinic Laboratory to discover the four Re-Plasty signature prescriptions targeted to address four different skin concerns.
Luxury brand Helena Rubinstein is aiming to drive its brand growth in Asia Pacific by tapping into China’s rebounding domestic travel market.
The L’Oréal-owned brand traces its roots back to 1902 as the brainchild of its eponym, the Polish-American businesswoman Helena Rubinstein.
Helena Rubinstein has been present in the Mainland China Travel Retail market for over two decades. In addition, the brand is also available in Hong Kong, Macau, South Korea, Japan, Singapore and Thailand in Travel Retail APAC.
In the last few years, the luxury brand has been quietly building its presence in APAC before making a splash with its first travel retail Asia pop-up in South Korea in 2019, which targeted Chinese travellers.