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GET TO THE POINT: The Purpose of a Presser - Fingerlakes1 com

Fingerlakes1.com Menu Gabe is the National News Editor and works out of Washington, D.C. Have a tip? Send it to gabe@fingerlakes1.com. On the Ground With Gabe is a FingerLakes1.com blog that “takes you behind the headlines, practices, techniques and ethics of all things journalism.” Meltwater, one of the world’s leading media monitoring companies, revealed an often overlooked, inconvenient truth when it comes to the precious balance between public relations and journalism, especially now during the 21st century. In a recent post titled “How to Pitch Your Press Release to Journalists,” Meltwater insists that “a press release is only as good as your pitch.”

Geneva schools starts work on new strategic plan

Fingerlakes1.com Menu The Geneva City School District is beginning work on a new strategic plan. The district’s Strategic Plan Steering Committee met recently to launch the planning phase, which is expected to be complete this summer. “A good strategic plan can serve as a North Star to an organization,” said Geneva City School District Superintendent Patricia Garcia. “The fact that we are in the midst of a pandemic makes having that guide even more important. When you add to that the fact that our nation is also currently confronting issues of racial equity and economic downturn, that North Star becomes essential.”

Editor s Note: What were my favorite interviews from 2020?

Fingerlakes1.com Menu Over the last two weeks I’ve been running through my favorite reporting and podcasts from 2020. It’s been a long year, but one that none of us are likely to forget anytime soon. As the final part of this three-part, best of 2020 series I wanted to rewind the clock on my favorite interviews of 2020. There were more than 200 interviews in 2020 on FingerLakes1.com, and even with a pandemic raging we made it happen connecting with countless news- and policy-makers from around Upstate New York. So, what was the big theme of 2020? Some may point to change itself being the theme of this year. But what I learned in 2020, talking with hundreds of people is that change takes many, many years. And even in times of uncertainty or chaos so much remains the same.

DAILY: Boys and Girls Club of Geneva responds to pandemic (podcast)

Fingerlakes1.com Menu This content is brought to you by the FingerLakes1.com Team. Support our mission by visiting www.patreon.com/fl1 or learn how you send us your local content here. Chris Lavin is the executive director of the Boys & Girls Club of Geneva. He has watched the need in- and around- his community grow. The pandemic has caused a surge in need, which has resulted in the club stepping up to fill the need. Food access is a huge problem in the city of Geneva; and today we talk with Chris about the work being done by the Boys & Girls Club to feed Genevans.

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