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M&A deals bounce back in Q1, digital and martech most active target sectors

M&A deals bounce back in Q1, digital and martech most active target sectors Details 19 April 2021 M&A activity recovered from and exceeded pre-pandemic levels in the first quarter of this year, as companies compete to stay ahead of new living and working trends by acquiring needed capabilities. According to specialist advisory firm Ciesco, there were 472 transactions during this period, a 36% increase year-on-year from Q1 2020, and an 80% increase from Q1 2019. The overall disclosed value of deals also jumped from US$12.4 billion in Q1 2020 to US$28.4 billion in Q1 2021, just under the Q1 2019 level of US$30.2 billion. S4 Capital and Accenture were the most active buyers in the first quarter of the year, each recording six acquisitions. S4 completed three acquisitions via Mediamonks and three by MightyHive. Accenture acquired companies in digital design, transformation and consulting. Among other top buyers in the space were Pocket Ou

Top Private-Equity Firms Investing in Advertising Industry

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