Amidst the chaos of the Covid-19 pandemic, 2020 was a year when activism for human rights, racial and environmental issues became mainstream, according to Natasha Frangos, head of corporate at haysmacintyre.
Following the rise in popularity and understanding of the climate crisis, sustainability and what we can do as individuals to mitigate our impact on the planet, consumers became more aware of the dangers of fast fashion and momentum in the ‘fashion for good’ space gained real traction.
So when consumers are increasingly looking for brands with a purpose, what do fashion brands need to do to stand out?
It was the topic of (virtual) discussion between a group of entrepreneurs in the ethical and sustainable fashion market, hosted by the Great British Entrepreneur Awards and haysmacintyre.
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Courtesy of Climate Neutral
As retailers expand their sustainability initiatives, either from a sense of purpose or consumer pressure or both the companies that enable more sustainable business operations are also growing. Climate Neutral, which certifies companies that offset their carbon emissions on an annual basis, is ringing in its biggest class in the company s three-year history.
The new cohort includes 12 different industries, and 52 fashion and apparel brands, including Allbirds, Reformation and Ministry of Supply.
Austin Whitman, CEO of Climate Neutral, said the company will certify 330 companies this year (all will be completed by the end of June, but closer to 230 are certified as of Thursday). That s 120% more than in 2020, when the company certified 150 brands. When Climate Neutral first started in 2019, just four brands were certified.