Amidst the chaos of the Covid-19 pandemic, 2020 was a year when activism for human rights, racial and environmental issues became mainstream, according to Natasha Frangos, head of corporate at haysmacintyre.
Following the rise in popularity and understanding of the climate crisis, sustainability and what we can do as individuals to mitigate our impact on the planet, consumers became more aware of the dangers of fast fashion and momentum in the ‘fashion for good’ space gained real traction.
So when consumers are increasingly looking for brands with a purpose, what do fashion brands need to do to stand out?
It was the topic of (virtual) discussion between a group of entrepreneurs in the ethical and sustainable fashion market, hosted by the Great British Entrepreneur Awards and haysmacintyre.