Tag expands end-to-end social media services with acquisition of L&A Social
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Henkell Freixenet reappoints L&A Social locally, expands partnership for global markets
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Volkswagen reappoints L&A Social following competitive pitch
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CMO’s top 20 stories for 2020
We present the 20 most-read articles of 2020, from CX to news media bargaining codes, a cookie-less future and all the pivoting and innovation to come out of COVID-19
CMO list of most read stories in 2020 shows.
But check out any of these practical features, case studies and investigations of brands responding to the crisis we penned this year, and you’ll quickly see the raft of positivity and innovative work done to not only respond, but thrive during this most difficult of years.
Alongside this exploration of innovation, this year’s top stories list is awash with insights onto what will no doubt be continuing big issues for marketing leaders going into 2021: The longer-term ramifications of COVID-19 on customer behaviour as well as team and marketing agility; the demise of the cookie; growing concerns about brand sustainability and societal impact and consumer data; a media industry power shake-up, retaining brand relevance in an increasi