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After the massive shift to digital, will OOH tempt advertisers back outside? With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign. So as brands consider OOH again, how can they ensure their work makes the best use of the channel? How do you solve a problem like. making OOH relevant again? Laura Jordan Bambach, president & chief creative officer at Grey I love OOH. The old-fashioned prints. Station dominations full of animation spilling out on to the walls. DOOH, special builds and lenticulars. But pre-Covid there was a lot of dross too, like IRL banner ads rather than things that contribute to their environment. But they are, and should give something back.

New yorkUnited statesUnited kingdomCity ofCamila gurgelMike molnarElisa brustoloniMark floodLindsey boanNed palmerValerie bischakGill huberRandy rhodeHeawon yooMike gordonVideo network