After the massive shift to digital, will OOH tempt advertisers back outside?
With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign.
So as brands consider OOH again, how can they ensure their work makes the best use of the channel?
How do you solve a problem like. making OOH relevant again?
Laura Jordan Bambach, president & chief creative officer at Grey
I love OOH. The old-fashioned prints. Station dominations full of animation spilling out on to the walls. DOOH, special builds and lenticulars. But pre-Covid there was a lot of dross too, like IRL banner ads rather than things that contribute to their environment. But they are, and should give something back.
Bite Of The Apple
Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal, the investigation started after developers complained about Apple’s rules, such as requiring that all apps on iPhone and iPad devices must be distributed through Apple’s App Store. “At the core of the antitrust concerns is how much control and share of revenue technology giants should have in relation to popular apps,” the WSJ writes. Apple says it will work with the CMA and claims that its requirements for submitting apps are fair and also necessary in order to prevent malware and “rampant data collection without consent.” Relatedly, the EU had already started poking into Apple’s App Store policies last June, and there is definitely overlap between the two cas
The Biggest TV Executive Departures of 2020
Kevin Reilly, Cindy Holland and Marc DeBevoise were among more than two dozen high-profile exits
More than two dozen high-profile executives, including Cindy Holland, Marc DeBevoise, Kevin Reilly, Randall Stephenson and Sarah Barnett, headed for the exits this year.
Getty Images December 29, 2020
As traditional advertising revenue collapsed and consumers flocked to streaming, 2020 has been a big year of change for traditional media’s business models. It’s also meant a lot of executive changes. As part of our annual Year in Review coverage, we took a look at the more than two dozen executive departures double the 15 we counted in 2019 to give a sense of just how dramatically the TV landscape has shifted in the last 12 tumultuous months.