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Details 26 April 2021 Financial literacy is crucial and it is even more important to start consumers young and equip them with the right skills to make sound financial decisions for their future. Recognising the need to do so, especially for low-income families, RHB Singapore created the RHB Financial Literacy Programme which impressed the judges and bagged gold for Best PR by an In-House Communications Team at MARKETING-INTERACTIVE s PR Awards 2021. Here s a look at how the team worked its way to success. Challenge Financial decisions can oftentimes be made inappropriately as a result of social pressures. It could also go undetected until social assistance is sought. One of the fundamental underlying factors that could lead to poverty is poor financial literacy that traps individuals into making poor financial decisions. The implications of poverty are long-term and may not manifest until adulthood. Compounded by the fact that most Singaporea

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