‘When we grow, I hope all of television grows’: Growth key as official TV ratings year begins
Ahead of the beginning of the official ratings period today, Mumbrella s Brittney Rigby spoke to Seven s Kurt Burnette, Ten s Rod Prosser and Nine s Hamish Turner about 2021 slates, the Australian Open and Olympics, BVOD strategies, and which competitor shows they re keeping the closest eye on.
February 8, 2021 9:38
Today marks the beginning of the official TV ratings year. While OzTam records ratings across the entire year and “declares no official ratings period”, the networks’ official count runs for 40 weeks, pausing for two weeks over Easter, and 10 weeks over summer.
Seven looks to data and CTV to boost ad revenues in 2021 mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.