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Smart TV revolution brings opportunity, risk for free to air networks
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Smart TV revolution brings opportunity, risk for free to air networks
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Nielsen names Alicia Olson-Keating as managing director for TAM
May 11, 2021 8:23
Nielsen has announced Alicia Olsen-Keating as its Australian managing director for Television Audience Measurement (TAM).
Formerly a board member of Nmumeris, the IAB and OzTAM, Olsen-Keating has over 30 years experience in the industry across Canada and Australia.
She is replacing Caroline Atford in the role, who is departing Nielsen for personal reasons.
Alicia Olsen-Keating
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Olsen-Keating brings industry experience across strategy, research, data, analytics and insights, audience measurement and key currency rollouts, and was most recently the head of audience data and insights and the ABC.
Nielsen EVP measurement, Toni Petra, said: “We’re thrilled to welcome Alicia to Nielsen. Understanding evolving audience behaviour is complex with the number of platforms and content available to audiences.
How large is Rupert Murdoch s reach through News Corp in Australian media, old and new?
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BVOD consumption grows 39% in 2020, adds 5% to linear TV audience
February 25, 2021 3:04
More Australians were viewing television on broadcast video on demand (BVOD) services in 2020 than ever before, with BVOD consumption growing by 39% year on year.
In a report of insights into audience habits compiled from Virtual Australia (VOZ) top line test data – presented at the Future Of TV Advertising conference in Sydney on Thursday – it was found that Total TV (linear + BVOD) no reaches 2.4 million Australia every day.
BVOD now adds approximately 5% to the existing linear TV audience, and more in younger demos, with VOZ finding that 80% if Aussies have used a BVOD service in the past year.