Nomoo New American Burgers: From Sacrifice to Success
Housed in the original Johnny Rockets on Melrose Ave, you’ll find NOMOO, the latest plant-based burger joint to hit Los Angeles. Retaining a nostalgic American diner element, as you enter you’re transported to a bygone era complete with eye-catching neon signs, vibrant interior colors and the unmistakable smell of classic deliciousness. Wrapped in the vintage aesthetic is a menu specially curated from passion and patience.
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Having been open only for a year, NOMOO is the brainchild of owner George Montagu Brown. Brown was an unlikely burger joint owner. He originally ran a successful internet business in Costa Rica, which while very lucrative, failed to fill him with a sense of purpose. In thinking back on his previous business, he says, “One of the things I learned from early financial success was that money isn t everything. The reward comes not from the profit numbers but seeing a team I built grow and wo
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