We want to be a household name in the next few months: Karan Shroff of Unacademy
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Week at a glance: Decoding OTT content code; Live news on OTT; Brands & IPL on a break
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The disruptive idea was to be seamless: Karan Shroff, Unacademy
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We ve managed to use IPL footage well : Karan Shroff, Unacademy
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Forced to pause its IPL campaign after the league s suspension, Unacademy s CMO talks about the impact of putting the brakes on his brand s big Super Bowlesque outing. And Sunny (Sunil Gavaskar), we re back live., said noted cricket commentator Harsha Bhogle post the customary commercial break. Or was it? This was the question many had after Unacademy, a leading Indian edtech brand, released its campaign for the 2021 Indian Premier League (IPL).
What initially appeared to be live footage of the commentary box post the ad break was, in fact, a decoy. It was a setup by Unacademy to trick the viewers and, in the process, advertise about its various offerings.