Karan Shroff
On May 4, the Board of Control for Cricket in India (BCCI) announced the suspension of the Indian Premier Leagueâs (IPL) 2021 edition after a couple of players tested positive for Covid-19.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -
Advertisement
The decision came as a shocker to the marketing industry as several stakeholdersâ monies, time and efforts were at risk with the suspension of the cricket tourney. But the consensus among brands, agencies, BCCI and Star India boiled down to choosing human lives over anything else.
BestMediaInfo.com caught up with Karan Shroff, Chief Marketing Officer, Unacademy, to know about the ed-tech giantâs marketing strategy after IPLâs suspension, his thought on BCCIâs decision and to talk about their IPL ad campaign that was purposely made to not look like an ad.
Right time to cancel IPL, but over Rs 4,500 crore of advertiser money stuck in the works: Experts
Share Via:
Experts weigh in on the monetary fallout of the IPL cancellation, that s expected to cast a shadow of uncertainty on the World Cup too
The widely discussed bio-bubble got breached. Cricketers, support staff, groundsmen associated with the Indian Premier League tested positive for Covid 19. This forced the otherwise reluctant Board for Control of Cricket in India (BCCI) to suspend the league albeit for the time being.
This league is not just a launchpad for cricketers like T Natrajan, Pandya brothers, Rishab Pant, Shreyash Iyer and hundred others. It also serves as a massive platform for the brands. From FMCG brands like Tasty Treat to auto brands like Tata s Nexon, Harrier, Altroz and now revamped Safari, brands wait for IPL to launch their products.
Sachin fans get goosebumps watching Unacademy’s latest film on his failures and triumphs bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Unacademy Road Safety World Series to kickstart on March 2 The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19 by
Updated: Feb 10, 2021 12:01 PM
Unacademy Road Safety World Series T20 gets underway at the Shaheed Veer Narayan Singh International Cricket Stadium in Raipur from 2
nd March to 21
st March, 2021. The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19 worldwide outbreak. As the league resumes, all the remaining matches will be played in the newly built 65,000 capacity stadium in Raipur and will be broadcast ‘Live’ on COLORS Cineplex, COLORS Kannada Cinema, for the time on FTA channel Rishtey Cineplex and live stream on VOOT and Jio.