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After the massive shift to digital, will OOH tempt advertisers back outside? With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign. So as brands consider OOH again, how can they ensure their work makes the best use of the channel? How do you solve a problem like. making OOH relevant again? Laura Jordan Bambach, president & chief creative officer at Grey I love OOH. The old-fashioned prints. Station dominations full of animation spilling out on to the walls. DOOH, special builds and lenticulars. But pre-Covid there was a lot of dross too, like IRL banner ads rather than things that contribute to their environment. But they are, and should give something back.

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