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| 09 June 2021 On the heels of what it says were numerous successful live local and national addressable ad campaigns from America’s top TV networks,VIZIO has announced a major milestone and that Project OAR, the consortium of which it is a founder, has expanded its membership and certified programmes. Formed in 2018, Project Open Addressable Ready is a technology consortium created to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices. OAR members include AMC Networks, Comcast NBCUniversal, Discovery Networks, Disney, EW Scripps, Fox, Hearst Television, Univision, ViacomCBS, VIZIO and WarnerMedia. The consortium provides technical specifications and best-practice provisions for the selling, targeting and measurement of addressable TV advertising within privacy-compliant, consumer-forward TV environments and is open to content providers, linear inventory owners and OEMs.

United statesKristine baylesComcast nbcuniversalAdam gaynorDiscovery networksHearst televisionProject open addressable readyஒன்றுபட்டது மாநிலங்களில்காம்காஸ்ட் ன்பிகுணிவேர்சல்பண்படாமனித இயல்பு கேநர்கண்டுபிடிப்பு நெட்வொர்க்குகள்கேட்பவர் தொலைக்காட்சி