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Lessons From HBO Max’s First Year This story first ran in Buffering, Vulture’s newsletter about the streaming industry. Head to vulture.com/buffering and subscribe today! This story first ran in Buffering, Vulture’s newsletter about the streaming industry. Head to vulture.com/buffering and subscribe today! Photo-Illustration: Vulture; Photo by HBO Max
It’s been a
year for HBO Max, both literally and figuratively: The platform turns one year old today, and the last 12 months have been, well … eventful. Debuting amid a global pandemic was never going to be easy, but Max lived up to its moniker by producing the maximum amount of drama. There was that early and very confusing nonsense over the naming of various HBO products; an uninspired launch marketing campaign; COVID-related delays of tentpole shows such as
The SnyderVerse Reportedly Has A Strong Chance Of Being Restored Now
Since the release of
But recent developments have given folks some hope. AT&T has announced plans to merge WarnerMedia with Discovery Networks, creating a new media entity separate from the telecom giant with a combined value of almost $150 billion. In a promising twist, this media monster will be headed up by Discovery President and CEO David Zaslav, who will have authority over WB executives Walter Hamada, Ann Sarnoff, Jason Kilar and Toby Emmerich.
It’s safe to say that these four haven’t acquitted themselves well over the last few years, interfering with directors and alienating key creative staff. We can largely chalk the failure of the theatrical cut of
Struum launches its ‘ClassPass for streaming’ service to the public
Struum, the new streaming service from former Disney and Discovery execs, is today officially launching to the public. Unlike traditional on-demand streamers, such as Netflix, the Struum model is more akin to a “ClassPass for streaming,” as its plan is to aggregate content from smaller video services then provide access under its own subscription.
Today, the streaming landscape is dominated by larger subscription services, including Netflix, Hulu, Amazon Prime Video, Apple TV+, HBO Max, Disney+, and YouTube, who together have a 75% share of the market, according to Nielsen. But Struum believes there’s a potential for another service powered by the long tail of the over 250 niche and speciality streamers.
Guy Fieri will make $80 million in three years just from his Food Network appearances. The deal doesn t including any earnings from his restaurants, his delivery-only Flavortown Kitchen with Robert Earl or his tequila brand.