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Mumbai (Maharashtra) [India]/ Bengaluru (Karnataka) [India], October 27 (ANI/BusinessWire India): Fintech startup Basis has launched The Power Card - India's first payment card designed specifically for urban women. Launched in association with India's largest non-bank card issuer, Transcorp, and powered by RuPay, the card is available for users today! Basis is building India's financial services destination for women and has created The Power Card keeping in mind women's goals, hopes, fears, and dreams. With this card, one can expect a first-of-its-kind product, with customised features and curated brand-reward programs keeping the urban woman at the centre of it all. The Basis Power Card is a must have for today's women. The audience receives a card that is unique, edgy, and most importantly, relevant to their spending and saving habits. And it isn't pink! Indian women see a plethora of offers and deals that often aren't relevant to their consumption habit

Hena mehtaMayan agarwalDipika jaikishanBasis communityBusinesswire indiaEmpower cardBasis power cardVice presidentMumbai maharashtra india bengaluru karnatakaCtober 27 ani businesswire india fintech startup basis has launched the power card 39s first payment designed specifically for urban women in association with largest non bank issuerNd powered by rupayHe card is available for users today basis building india 39s financial services destination women and has created the power keeping in mind goalsNd dreams with this cardNe can expecta first of its kind productIth customised features and curated brand reward programs keeping the urban woman at centre of it all basis power card isa must have for today 39s women audience receivesa that is uniqueNd most importantly