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DIY Value: Taco Bell Calls Out Competitors and Puts Fans Over Fame in Newest Campaign
February 3, 2021 · ·
The brand’s new $5 Build Your Own Cravings Box breaks industry patterns and celebrates its fans with an incredible value bundle available across its digital platforms
Irvine, CA (
Restaurant News Release) Take a boring burger bundle, add a celebrity in the mix, put it online and you’ve got the perfect recipe for, well, eating someone else’s favorites. Taco Bell wonders, why not just Eat Like You? Your favorites. All together. For just $5 . Rewarding their most passionate fans first, the new Build Your Own Cravings Box will be available exclusively to
Taco Bell releases $5 Build Your Own Cravings Box, and rewards members get early access Kelly Tyko, USA TODAY
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Taco Bell is giving its fans the power to create their own combo meals.
The fast-food chain announced the new $5 Build Your Own Cravings Box, which is available on the Taco Bell app for rewards members starting Tuesday. Other digital customers can build their box beginning Feb. 11.
There are 18 variations of the limited-time box, available for app or web and pay-ahead orders. There are vegetarian options by swapping protein for beans.
“As we see it, there aren’t a lot of choices out there when it comes to value, forcing customers to play by others’ rules,” Nikki Lawson, Taco Bell’s chief global brand officer, said in a news release. “But when your fans have different favorites on the menu, why not celebrate that?”
By Rachel Damelio
photocredit: gettyimages
Taco Bell has a new $5 Customizable box, starting on February 11th, you will have the chance to order a Build Your Own Cravings Box.
You ll be able to choose from specialities like the Chalupa Supreme, Cheesy Gordita Crunch of Crunchwrap. For starters, you can choose from a crunch taco, soft taco, beefy 5-layer burrito or bean and cheese burrito. The sides include chips and nacho cheese sauce or cinnamon twists, plus a medium fountain drink!
What s your go-to Taco Bell combo?!
By Rachel Damelio
photocredit: gettyimages
Taco Bell has a new $5 Customizable box, starting on February 11th, you will have the chance to order a Build Your Own Cravings Box.
You ll be able to choose from specialities like the Chalupa Supreme, Cheesy Gordita Crunch of Crunchwrap. For starters, you can choose from a crunch taco, soft taco, beefy 5-layer burrito or bean and cheese burrito. The sides include chips and nacho cheese sauce or cinnamon twists, plus a medium fountain drink!
What s your go-to Taco Bell combo?!